Reach millions of Verified Readers on Facebook, Google, and Amazon through Ingram’s Advertising Platform.
Knowing Your Audience Just Got Easier
Our Consumer Marketing Services provide you with direct access to customized consumer and reader audience data that can only be found through Ingram.
Ingram iD is a self-serve and easy-to-use tool for you to advertise to our proprietary database of unique, segmented Verified Readers on platforms like Google, Facebook, and Amazon.
- Access Verified Readers by targeting audiences of readers actively looking for books in over 40 specific categories.
- Market your titles across social and retail websites from one integrated platform offered exclusively by Ingram.
- Own the process by setting your own budget and calendar with no contract, no invoicing, and no set spends.
- Get real-time reporting on your advertising spends. (Amazon reports daily.)
- Ingram iD is free to set up; campaigns require a U.S. credit card.
What are Verified Readers?
- They’re a targeted audience of active readers who have recently expressed interest in a specific book category by engaging in directly related content — like reading reviews, checking out new releases, or clicking through to preview a book in that genre.
- Our database of millions of Verified Readers is segmented into 40+ audiences matched to the demographics, psychographics, and online behavior of each reader.
- You can only access these Verified Readers through Ingram iD!
Find millions of Verified Readers through over forty audience segments.
- Action & Adventure
- Apocalyptic & Post-Apocalyptic Fiction
- Black & African American Fiction
- Fairy Tales, Folk Tales & Fables
- Gothic Fiction
- LGBTQ+ Fiction
- Literary Fiction
- Mystery, Crime & Thriller
- Mystery & Detective
- Noir & Private Investigators
- Thrillers & Suspense
- Contemporary Romance
- Historical Romance
- Paranormal & Supernatural Romance
- Romantic Fantasy
- Romantic Suspense
- Science Fiction, Fantasy & Speculative Fiction
- High, Epic & Heroic Fantasy
- Short Stories, Collections & Anthologies
- Superheroes & Supervillains
- Teen & Young Adult Fiction
- Contemporary Young Adult
- YA Romance
- Art, Architecture, Design & Photography
- Autobiography, Biography & Memoir
- Celebrity Biographies & Autobiographies
- Crafts, Gardening, Hobby & Home
- Health & Fitness
- U.S. History
- World History
- Mind, Body & Spirit
- Myths & Legends
- Outdoors & Nature
- Self-Help & Psychology
Click https://id.ingramcontent.com/register to create an account and get started.
All audiences are made up of Verified Readers, audiences we've segmented based on information about the books they’re looking for. So, there’s no need to further target by gender, age, or other demographic variables, as this work has already been done for you.
There are several ways to further define the audiences for your advertisement.
1. Filter by the audience, such as typing the word "History" in the filter box to reveal several history-focused audiences.
2. Additionally, each of our audiences lists the ad platform on which it is available. Or use the Filter by Service option.
Click HERE to learn more about Amazon Search Ads