Does Ingram promote and sell my book? How do I sell my book? How do I market or promote my book? ipage
It is up to the publisher or author to market and promote their book to bookstores and retailers in Ingram's Global Distribution network. Click here to find out where your book may be sold. In this article, we've provided some suggestions for how you can create interest in your book.
Click on the links below to learn more.
Marketing your book provides exposure, builds a fan base, and promotes sales. Things to consider: Do you have a marketing plan? Who is your targeted audience? What about Social Media? Has your book been reviewed? Working with Bookstores or other businesses for Reading Events.
Making people aware of your book is one of the most important things you can do to sell your work. You could have the best book in the world, but no one is going to buy it if they don’t know about it.
Before you start publicizing your book, spend some time brainstorming a detailed marketing plan that includes print advertising, reading events, advertising through local publications, online social media blasts, reviewers whom you can ask for feedback, trade shows relevant to the topic of your book, and niche audiences that might be interested in your book.
Make sure you select the appropriate subject categories during the title setup process, and selecting 3 categories is best. Also, in the contributor section, be sure to add your city and state so local bookstores and libraries have an easier time finding your book.
When you visualize your reader, where would they be most likely to discover a new book like yours? Do they hang out in coffee shops and other public places? Put up some posters around town. Do they read book reviews in literary publications? Do they search for books online? Create a web page for your book, make noise about it through online channels, and social media platforms such as Instagram, Twitter, Facebook, and join book groups such as WATTPAD. Also, build a thorough online platform that will attract curious readers. Do they go to the local library or bookstore for recommendations? Are you a patron of your local library and bookstores? If not, you should be. Get to know the librarians and booksellers who work there and make them aware of your book and ask about having an Author signing or event to promote your book and build a local community of fans.
Have your book reviewed. You can pay to have your book reviewed by established publications such as Kirkus Reviews, Foreword Magazine, and Publisher's Weekly. They are highly respected for the simple fact that these reviewers are notoriously harsh, meaning that even a mixed review from Kirkus or Foreword is something to be proud of. Publish the glowing recommendation where people can see it.
The biggest obstacle is getting your book in the hands of someone in the trenches of the book industry. A little trick publishing houses have been using for years is to give free books or ARCs (Advanced Reader Copies) to people who make lots of book recommendations to the general public (i.e. booksellers, librarians, and reviewers). These professional bookworms often know about newly published titles before they’ve even hit the market because they’ve read books sent to them by publishers, making them uniquely positioned to build momentum for a particular title through self-perpetuating word-of-mouth. Time to get some padded envelopes and put this chain reaction to work for your book!
If your publication date is still a ways off, consider purchasing 50 or so books to give away as advance readers or galleys (also known as pre-publication copies or ARCs). This might seem like a lot of books to give away for free, but even a small publishing house wouldn’t bat an eyelash at mailing out 50 ARCs, considering their immense marketing potential.
Since they are sent out to advance readers several months before anyone is legally allowed to sell the title, ARCs are often marked “not for sale.” Sometimes they are even sent out before the book has been fully edited and designed, meaning that typos and a plain cover are acceptable in ARCs; as such, readers are duly cautioned to not use direct quotes from the pre-pub version of the book. The main idea is to generate advance praise for your book and to get your book on the radar of people who will mention it to other potential readers right when it hits the shelves.
As an independent publisher, you don’t have many of the advantages publishing houses bring to the table, including a known reputation for quality books and sales reps who talk up their favorite titles in discussions with retailers. What you can bring to the table are your local connections with booksellers and librarians in your regional area, the enthusiasm to convince readers that your book is worth a shot, and the persistence to follow up and ask for feedback.
Since people are most interested in books that are about or originate from their own local area, indie authors have the best chance of getting discovered close to home. So, make a list of retailers and libraries near you whom you can approach first, then plan to spread out your efforts as you go. Write a succinct, courteous, descriptive letter to the recipients of your ARCs asking them to read your book, include the letter with the book, and politely check back a couple of months or so to ask how they liked it. For local retailers and libraries, don’t just drop in; call ahead and ask who is in charge of purchasing new inventory, then ask when would be a convenient time for you to drop off a copy of your book.
Cast your net wide enough, and you might win the fancy of a bookseller who will put your book in the unsuspecting hands of new readers over and over again. Every time you interact with booksellers, librarians, or any of your advanced readers, remember that you’re not doing them a favor by giving them a book to read (if anything, they’re doing you a favor by reading it). Don’t be afraid to show your enthusiasm for your book, but be careful to not come off as obnoxious or evangelistic. Be appreciative, be friendly, be courteous, and most importantly, be respectful.
Cover example of an Advanced Reader Copy:
Once your readers have had enough time to sit down with your book, contact those whose opinions are meaningful to others (authors, booksellers, professionals in your field, editors, professional reviewers, etc) and ask them for feedback that you can use in your marketing.
Once you’ve compiled a few positive blurbs for your book, copy/paste them into a sell sheet that includes your book’s basic metadata, your bio, your website address, and a brief synopsis. Going forward, you can include this sell sheet in your mailings and/or anytime you need to efficiently communicate essential information about your book (including the fact that people love it). Bear in mind that the practice of giving away (or handselling) books to increase local buzz shouldn’t necessarily stop after your book has been released. Get into the good habit of carrying a couple of extra copies in your bag as you go about your daily business; you never know when you’ll run into an acquaintance or random stranger who might be interested in your book, so be prepared. For improvised hand-selling opportunities to folks who use e-readers, print up business cards with a web link they can use to download your e-book.
In addition to word-of-mouth marketing and print publicity, generating buzz on the digital landscape can bring your book to thousands of readers all over the world. Building and maintaining an online platform for your book and for yourself as an author is perhaps your best chance of achieving a widespread readership beyond your regional area. This extensive and time-consuming process extends from the nuts and bolts of having your book available for online purchase to joining the online community of literary bloggers.
Before your book’s official on-sale date, you want online customers to be able to easily locate and purchase your book. Ingram’s distribution channels will do some of this work for you by making your book available for sale through online book retailers. Be diligent about making sure those online listings are correct and functional. Try searching for your book with a search engine like Google; if it doesn’t show up, you may need to make a website for your book and look into Search Engine Optimization (SEO).
Once you do have a website up and running, be sure to include a hyperlink that takes your online visitors to a page where they can purchase your book, or provide them with easy instructions for ordering one directly from you. Creating a Facebook page and a Twitter account for your book can open up many options for marketing your book.
Be creative!
**Once you have some followers, offer signed copies of your book to any who pre-order from a local bookstore.
**If you’re still in the writing process or are writing a new book, let your followers submit artwork or ideas for character names for prizes.
**Create an events page for any reading events you have coming up and tweet about them.
**Tweet, retweet, and generally interact with people online who share your interests, then suggest that they take a look at this cool title you just published independently.
**Once you’ve built a network with other writers and readers, you can reach out to people in their networks, and so on, and so on.
Also, don’t forget about Pinterest, Instagram, BookTok, and especially YouTube. With a webcam or smartphone, you can film videos of yourself talking about your book and post them online as a sort of dialogue with your readership. Some authors even enlist the help of a video production company to create their own book trailers, which can be uploaded, shared, and disseminated to curious readers worldwide. The vast macrocosm of bloggers on the Internet contains an immense community of literary reviewers, writers, and readers who share book recommendations in thousands of discussion threads over millions of websites, every second of every day. Entering into this community with just your book can feel like diving into the ocean, just to show the fish a seashell you found.
Discover the Power of BookTok: Elevate Your Author Journey!
The vibrant TikTok community is where book lovers, aspiring writers, and avid readers converge.
What is BookTok?
BookTok is more than just a hashtag; it’s a dynamic space where literary magic happens. Imagine passionate discussions taking place about their favorite author, captivating book recommendations, and you being able to add behind-the-scenes glimpses into the writing process—all condensed into short, engaging videos.
Remember that you’ve got to start somewhere, and there’s no wrong place to start. Create a blog of your own, write a few posts about your writing process or the premise of your book or the factors that first inspired you to write, find some other bloggers who seem to share interests with you, comment on their posts, and watch your network start to grow. Blogging is "all give and take"; you’ve got to produce unique material and be reading and responding to others as well, in order to attract readers. Again, once that momentum gets going, your network will build on itself and you’ll have a whole circle of online connections who can suggest your book to their connections, on and on.
Perhaps the most quintessential platform for pitching your book to prospective readers is the reading event, which gives authors the unique chance to connect with readers face-to-face. You can have a launch event on the day your book is released, or anytime within the first few months after your book hits store shelves. To get the ball rolling, contact your local bookstore or another public venue by phone or e-mail, then introduce yourself as an author hoping to schedule an event. Venues often fill their calendars several months in advance, so plan ahead and make contact well ahead of the time you’d ideally like to have your event.
Politely and briefly describe your book and the type of reading you have in mind—many authors opt for the time-honored formula of reading a few favorite passages and opening up the discussion for Q&A, while others present a multimedia slideshow or an activity that encourages audience participation. You can strengthen your case by describing positive feedback from reviewers, the other kinds of marketing you’ve invested in your book, and most importantly, your connections with the local community that would enable you to attract a large audience to your event. Once your venue has agreed to host you and set a calendar date for your event, start getting the word out to everyone you know!
On the day of your event, make sure your venue is well-stocked with your book and make sure plenty of copies are stacked up or put on display near the site of the reading (it’s also wise to bring a few of your own extra copies, just in case). Providing refreshments, snacks, or promo giveaways is a nearly foolproof strategy for drawing complete strangers into your event; it’s incredible how easily enticed people can be. When you interact with potential readers at readings or signings, remember to be outgoing and engage people in conversation. A rehearsed lecture and choice paragraphs read-aloud will certainly communicate to people what your book is about, but ultimately the best way to know you’re talking about something that interests your readers is to ask for their questions and answer them. You never quite know where such a discussion will go—stay positive, focus on what inspires you to write, don’t give away too much of the story, and go with the flow.
After your event, be sure to thank the audience for attending and thank the venue for hosting you. Most literary event programs are funded primarily by sales of books at their events, so encourage everyone who attends your event to support the venue by purchasing a copy of the book there; this means never ever tell people at events to buy your book online! Always offer to sign books for readers, but be sure to personally inscribe books only after they have been paid for.
From there, it’s on to the next event! If you have the flexibility to travel, take your book on tour and give readings in different cities along the road. Everywhere you go, be constantly on the lookout for opportunities to introduce new readers to the book you’ve published.
While the world of self-publishing can boast of extravagant success stories where previously unknown authors have risen to national prominence, those examples are very much the exception, not the rule. In truth, it is monumentally difficult to establish a national readership as an independent author. Remember that your book is just one in millions, and you likely don’t have the funds to invest as much into marketing as any publishing house would.
It can be easy to get discouraged, but don’t give up! Building enough of a fan base to carry your book to the forefront of the book market requires an incredible amount of publicity and often a good bit of dumb luck as well. Fortunately, IngramSpark provides you with the tools to prime your book for the recognition it deserves. From there, the more enthusiasm and persistence you devote to your book, the greater your ability to reach out to an entire world of readers.
How do I keep my readership engaged? Building a consistent marketing plan
It’s important to keep your readership engaged throughout the publishing process. There are things you can do to generate interest even before your book has published.
This article lists just a handful of examples of how you could market your book to your target audience. Marketing plans do require creative solutions, and there might be unlisted options that are more specific to the niche qualities of your book.
PRE-PUBLICATION
Advanced review copies (ARCs)
Many readers decide to read a book based on reviews. Deciding where to send review copies can be tricky, but it’s vital to tailor your list to the readers that you’re pitching for. Really consider how the audience of the following might overlap with your target readership:
- Social media influencers
- Bookish content creators
- Reading groups
- Bookclubs
- Specialists within your book topic (particularly for non-fiction)
- Listed reviewers of books that are similar to your book
- People of interest in your local area
You can order ARCs through your IngramSpark account as you normally would place a regular order. You can find more information about placing orders here.
Competitions through your platform
If you have a platform to reach your readership, set up a competition or a giveaway to engage your audience and get them thinking about your book. It also encourages interaction with your social media which boosts your visibility to new followers.
You could simply giveaway free copies of your book*, get creative with prizes that are related to your book, or add value with ideas from the next section below!
You will need to purchase copies via your account and distribute them to your competition winners.
*remember to consider limiting the giveaway to certain countries if you’re not able to internationally ship.
CREATING ADDITIONAL VALUE FOR YOUR EXISTING READERS:
Signed copies (offer readers a limited number to purchase)
Offer readers a chance to purchase (or have a competition to win) a limited number of autographed copies. You would need to order the copies to yourself to sign before distributing out to your readers.
Book bundles
Similar to the signed copies above, you could create a bundle for your readers which includes items that relate to your book. For example:
- If your book is illustrated, you could create some bespoke prints of the artwork or items featuring the book illustrations (e.g., pencil cases or mugs).
- Get creative- I once received a book bundle for a romance novel that was ‘heartbreaking’ so they included: tissues, cooling eye-pads, fluffy socks and some soothing tea as if the recipient was going through a breakup. Bundles can be fun items that are only vaguely linked to the book. If you’re not sure what to include, think about what your recipient might enjoy*.
*Consider how items will withstand being shipped, and if you’re shipping internationally that all items abide by shipping regulations.
REACHING NEW READERS:
Paid advertising
It’s possible to run paid advertising on platforms such as Facebook and Google using our Ingram ID service. More info about this can be found here.
Remember to design eye-catching banners which showcase your book, have a look through your own social media and see what banners you notice in bookish groups and pages.
Events at local bookstores
You may find it beneficial to contact local bookstores to arrange events if you think there is interest in that area. This will be engaging with existing readers, but it’s a great way for new readers to notice you.
Generally, reaching out to retailers is a good way to generate interest, and many will be part of our distribution network. Retailers that aren’t part of our distribution network can be fulfilled via direct orders through your account.
Get involved with book industry events
These events can include literary festivals and genre-specific conferences.
Networking
By staying active in communities that might be interested in your book, it’s handy to have a few copies ready to share.
You might meet people who it is beneficial to send a free copy to for reviewing and networking purposes, even long after publication.
These are just a handful of suggestions to tie into your marketing plans. There are lots more things to consider in your overall marketing plan and mapping your target readers on our blog.
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