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How does the discount value make a difference?

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3 comments

  • Erik Istrup Publishing

    You should not change the list price (retail price) when trying out the discounts. Then it is clear, that the get much more if the title is set to 55%. (And you less).

    A customer is more entitled to buy a book for 12.75 than 19.82.

    The 55% (and returnable) is for a retailer to get some copies for a brick-and-mortar bookstore.

    I set the discount between 35 and 45% (very few at 55%) and no return. I expect my books to be sold by online stores.

    And the bookstore can set the retail price as they wish, but they must still pay IngramSpark the list price minus the discount.

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  • Steve D.

    Thanks for the information! Nevertheless, based on your answer, the list price that I set appears no significance. Yes, the customer is more inclined to buy the book at $12.75 but anyone can set that retail price regardless of my list price. Furthermore the customer will never see my list price (unless I print it on the book). So the question remains - why the heck does the wholesaler care what the discount is when they pay the exact same price regardless of my list price?? i.e., in my example above they will pay 8.93 regardless of my list price.

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  • Erik Istrup Publishing

    If the list price is $12 and the discount is 55%, the wholesaler will pay $5.40.

    If the list price is $12 and the discount is 35%, the wholesaler will pay $7.80.

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