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Pricing a premium color hardcover book

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3 comments

  • Erik Istrup Publishing

    If your audience is small, do you expect bookstores to put it on their shelf? you could reduce the discount to maybe 40%.You COULD make a special offer (50 or 55%) to ONE particular brick-and-mortar bookstore.

    A way to reduce print costs is to use the LARGEST trim size in a price category to put more contents on each page, thus lower page count.

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  • Bernie Aua

    There might be certain types of book stores that carry it. But then at this price it could be unlikely. I have a paperback edition for $14.95. The hardback is more a classy verion of it. And now that I think of it more, I'm not so concerned if bookstores don't carry it. Just as long as I can get it listed on online sites, mainly Amazon. If I sold it for $30, that may make it more palatable to the public. At a 30% discount, I'd make $1.50. Would Amazon stock the book or just list it on their site and take orders and Ingram ships them?

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  • Erik Istrup Publishing

    You can see the "Print Book Distribution Partners" (left tab) AND click the tab to the right for "Online Distributions Partners" to see those: https://www.ingramspark.com/how-it-works/distribute There is many more than Amazon.

    I have the feeling that Amazon (maybe through an agreement with IS/Ingram) orders (or gets) a few (like 5) when a title is first published.

    Is your hard work not worth more than USD 1.50 per book? If your audience is small, they surly must see the value in what you offer.

    Is a paperback an option to supplement the hardback?

    I assume your book is printed in premium color. I would not choose anything less (in colour).

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