I'm working on publishing a hardcover book utilizing premium color. The printing cost alone is almost $20.00. To offer bookstores a 55% discount, I have to price the book at $45.00 just to break even. My audience is small and there may be some who would pay that, but I would like to reduce the price if I can. Does anyone know, when a book becomes this expensive, are book stores more willing to accept a lesser discount? How would you approach the pricing in this scenario?
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