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On sale date versus publication date and pre-orders

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18 comments

  • B. Morris Allen

    On sale date is the first date is available for pre-order or purchase.

    Publication date is the first date the book will actually be available to print.

    If you set them the same, there's no pre-order; the book is available to order when it's available to print.

    If you want pre-order, set the on sale date for before the publication date.

    I believe you should be able to (and would be advised to) enable the distribution now.

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  • Barbara Techel

    Thank you, B. Morris Allen. Have you done this personally with your books and this is what worked? The reason I'm asking is I'm getting conflicting information from other authors who have had glitches with doing it this way. I'm hoping Ingram will make this easier to understand.  I appreciate your quick response here. Thank you again.

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  • Eric V. Van Der Hope

    In answer to the previous comment/reply: "If you set them the same, there's no pre-order" -->> that is NOT correct.

    It's actually recommended to set the publication date and the on-sale date as the same for the pre-order process to work effectively.

    Refer to this link for more information:

    https://help.ingramspark.com/hc/en-us/articles/360027788051-On-Sale-Date-Publication-Date-and-Pre-Orders

    And yes, you must enable distribution now in order for the pre-order process to start. When that data starts to propagate throughout Ingram's entire network, retailers will start picking up the data and list the book for pre-order according to the date you've chosen.

    -- Eric


    :::
    ERIC V. VAN DER HOPE | #1 INTERNATIONAL BESTSELLING AUTHOR
    Book Publishing Shepherd - Book Publishing Strategist
    Host & Creator of The Publishing Success Summit
    Virtual Contact Desk: http://ReplyToEric.com
    Official Website: http://www.EricVanDerHope.com
    Summit Info: http://www.PublishingSuccessSummit.com
    :::
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  • Eric V. Van Der Hope

    Hey Barbara,

    Yes, unfortunately there is lots of conflicting information out there. However, I've personally done this with hundreds of my clients. Feel free to contact me and I'd be happy to help clarify anything you might be struggling with. You can call me at 310-621-1653.

    -- Eric


    :::
    ERIC V. VAN DER HOPE | #1 INTERNATIONAL BESTSELLING AUTHOR
    Book Publishing Shepherd - Book Publishing Strategist
    Host & Creator of The Publishing Success Summit
    Virtual Contact Desk: http://ReplyToEric.com
    Official Website: http://www.EricVanDerHope.com
    Summit Info: http://www.PublishingSuccessSummit.com
    :::
    :::
    :::

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  • Barbara Techel

    Thank you, Eric! I appreciate your input and knowing you've done this with your clients. And the link to the article is super helpful as there is it spelled out in black and white - just what I was looking for but could not find. Thanks so much for your generosity and kindness.

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  • Eric V. Van Der Hope

    Hey Barbara,

    Perfect ... happy to help! And you are very welcome! :-)

    -- Eric

    :::
    ERIC V. VAN DER HOPE | #1 INTERNATIONAL BESTSELLING AUTHOR
    Book Publishing Shepherd - Book Publishing Strategist
    Host & Creator of The Publishing Success Summit
    Virtual Contact Desk: http://ReplyToEric.com
    Official Website: http://www.EricVanDerHope.com
    Summit Info: http://www.PublishingSuccessSummit.com
    :::
    :::
    :::

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  • Barbara Techel

    I just signed up for your blog. Happy to now know of your work.  :)  Enjoy your day!

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  • Eric V. Van Der Hope

    Thank you Barbara, I sincerely appreciate it ...! Enjoy your day as well! :-)

    -- Eric

    :::
    ERIC V. VAN DER HOPE | #1 INTERNATIONAL BESTSELLING AUTHOR
    Book Publishing Shepherd - Book Publishing Strategist
    Host & Creator of The Publishing Success Summit
    Virtual Contact Desk: http://ReplyToEric.com
    Official Website: http://www.EricVanDerHope.com
    Summit Info: http://www.PublishingSuccessSummit.com
    :::
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  • B. Morris Allen

    Barbara,

    I apologize for the confusion. Eric appears better informed, and the post he links to is interesting.

    My experience has been that I do set different dates, and my books are available for pre-order (I have some available for pre-order now via IngramSpark). It does appear that Amazon sometimes makes them available for pre-order before the selected on-sale date. I hadn't noticed until now, but in fact it works fine for me.

    Morris

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  • Barbara Techel

    Morris,

    No worries. It is confusing and so much to think about. I know I'll be watching it closely to be sure it unfolds as I hope it will.  :)

    Take good care.

    Barbara

     

     

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  • B. Morris Allen

    Of course, it does then call into question what the point of the two different date fields is, if even Ingram recommends we make them the same...

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  • Barbara Techel

    Very true, hence why it can sound/feel confusing.

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  • Eric V. Van Der Hope

    Ingram Spark's recommendation is what's the most effective way to set up pre-orders and their explanation points out the possible issues as a result of using different dates. :-)

    -- Eric

    :::
    ERIC V. VAN DER HOPE | #1 INTERNATIONAL BESTSELLING AUTHOR
    Book Publishing Shepherd - Book Publishing Strategist
    Host & Creator of The Publishing Success Summit
    Virtual Contact Desk: http://ReplyToEric.com
    Official Website: http://www.EricVanDerHope.com
    Summit Info: http://www.PublishingSuccessSummit.com
    :::
    :::
    :::

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  • Barbara Techel

    I just thought I'd jump back in here now that my book is for sale on Amazon. Unfortunately, it does not show up technically as a "pre-order button" but rather "add to cart" or "buy now."  Earlier last week it did show up as a "pre-order button," but stayed that way for only one day and then wasn't available again until yesterday.  I have my newsletter to my community set up to go out tomorrow morning announcing "pre-launch" with bonus gifts (limited time for bonus gifts until 4/21/20) and official launch date as April 22. So I'm still going to roll with this.

    So just not sure how one has it state "pre-order" or if we can as independent publishers even do that as other publishers can. I'm thinking with it not stated as a pre-order status that the books will ship now as they are ordered. I ordered a copy myself to see how it unfolds.

    At any rate, I just wanted to add this bit of information for any other's who may find it helpful.

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  • Barbara Techel

    Quick additional note: I just checked the status of my order for my own book which I placed about two weeks ago and it is still saying: "Delivery estimate: We need a little more time to provide you with a good estimate. Please check back again."

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  • Eric V. Van Der Hope

    It sounds like Amazon is having issues...

    In answer to your comment: "Earlier last week it did show up as a "pre-order button," but stayed that way for only one day and then wasn't available again until yesterday." So the pre-order did work but for some reason it's no longer displaying as it should. So something doesn't seem right there.

    In answer to your comment: "So just not sure how one has it state "pre-order" or if we can as independent publishers even do that as other publishers can. "

    You have to set the publication date and the on-sale date as the same for the pre-order process to work effectively. That's how we as independent publishers do it, that's how Ingram Spark suggests it be done. I've done this dozens of times and have helped hundreds of other authors and publishers do it successfully.

    With the book no longer saying it's in pre-order, the books could be shipped. I emphasize could. If your dates are still set for a future date in Ingram, the books will not ship until approx. 10 days before. Books will ship 10 days before the on-sale date is reached.

    Ingram Spark explains that its normal to see the pre-order status removed within the 10 business days before the on-sale date, as Ingram/Lightning Source has already started printing and shipping orders received from their distribution partners. So if you've set your date in the Ingram Spark interface to April 22 correctly, then the Amazon availability notification should display the pre-order button. So again, it sounds like Amazon is not playing well, perhaps there is a glitch on their end.

    So you should check your Ingram Spark interface. I'd also recommend that you contact Amazon and see what's going on there (if you have indeed set your dates correctly ahead of time).

    If you want, reach out to me and we can set up a time to talk and I'll be happy to look at your account and see if things have been set up correctly.

    -- Eric

    :::
    ERIC V. VAN DER HOPE | #1 INTERNATIONAL BESTSELLING AUTHOR
    Book Publishing Shepherd - Book Publishing Strategist
    Host & Creator of The Publishing Success Summit
    Virtual Contact Desk: http://ReplyToEric.com
    Official Website: http://www.EricVanDerHope.com
    Summit Info: http://www.PublishingSuccessSummit.com
    :::
    :::
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  • Barbara Techel

    Thanks, Eric. I just opened a support ticket via your virtual contact desk link above. I do have on sale and pub date the same. My mom ordered my book and it said it will ship between March 3 and 15.

    Barbara

     

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  • Eric V. Van Der Hope

    I'll take a look at my eMail then. 

    If your mother is getting a notification that the book will ship between March 3 and 15, it appears from the Amazon side of things that your book is ready and will be shipped. If you set your dates to April 22 within your Ingram Spark interface, your mother shouldn't be receiving a message like that. Anyways,  I'll check my messages and we can connect.

    -- Eric

    :::
    ERIC V. VAN DER HOPE | #1 INTERNATIONAL BESTSELLING AUTHOR
    Book Publishing Shepherd - Book Publishing Strategist
    Host & Creator of The Publishing Success Summit
    Virtual Contact Desk: http://ReplyToEric.com
    Official Website: http://www.EricVanDerHope.com
    Summit Info: http://www.PublishingSuccessSummit.com
    :::
    :::
    :::

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