Make sure you bring a sign-up sheet to every event, with a place for readers to enter their names and emails, AND, ask if they belong to a book club. Those who say "yes" you can follow up with personally to offer to meet or Skype with their club.
You'd be surprised how many book club events have happened by asking for this bit of extra info. Readers in book clubs may not think of having their club read your book until you bring it up... so DO!
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