Join us as we explore trending topics, discuss publishing industry news, and share expertise on how to self-publish a book successfully. IngramSpark’s Director Robin Cutler and Manager of IngramSpark’s Author Acquisition Program Justine Bylo will be joined by publishers and experts throughout essential fields in the publishing industry to provide you with self-publishing resources. These short episodes are an easy way to gain quick insights on how to self-publish your book. Visit www.ingramspark.com for more information.
PODCAST links further below use Stitcher.com for audio. You can also click here to be redirected to the list of podcasts on our website and other listening device options.
SESSION TITLE FOLLOWED BY LENGTH IN MINUTES
PODCASTS: Season 3
Whether you're beginning a new novel, writing a book marketing plan for an existing title, or in the final stages of your self-publishing journey, now is the time to examine the self-publishing landscape at the conclusion of 2018 and prepare accordingly for 2019. Robin Cutler, Director of IngramSpark, and Justine Bylo, Author Acquisitions Manager for IngramSpark, are back to discuss 2018’s popular book trends—reviewing politics, poetry, sassy self-help, and more.
Digital marketing is constantly changing, and it’s important for self-published authors to stay on top of the latest marketing trends. In this week's episode, Stephanie Chandler joins us to discuss the foundations of digital book marketing. From author blogging and social media marketing to presale strategies and beta readers, this episode is one you won’t want to miss. After the episode, take your book marketing knowledge further with IngramSpark’s free self-publishing course, How to Build an Author Platform
Setting realistic financial goals can be difficult for new and even seasoned authors, but it doesn’t have to be. It’s important to consider all the options to maximize your income—and there’s more than you may think! Orna Ross (Director of the Alliance of Independent Authors) joins Robin Cutler (Director of IngramSpark) to discuss seven ways to earn additional author income. Online courses, membership models, and affiliate programs are just a few of the ideas you’ll hear more about today. Learn how to make a living as an author and publish with IngramSpark today!
“Is my first draft protected by copyright?” “How long does copyright last?” “Can I use song lyrics in my book?” These are just a few book copyright questions that legal expert Helen Sedwick answers in this informative episode of Go Publish Yourself. With copyright, you have the right to decide how your book is published, how it’s derived into a different work, what translations are made, and more. Learn how to protect your writing and publish today with IngramSpark!
Your favorite authors probably all have one thing in common: they worked with a book editor. Editing your book is an important step in the self-publishing process, but it can sometimes be overlooked. Today, IngramSpark is joined by the founder of New York Book Editors, Natasa Lekic, to learn about the importance of a professional editor in the book publishing process. You’ll learn how to find the right editor for your book—and how the author/editor relationship works! Then we’ll dive into the different types of book editing, from critiques and comprehensive edits down to copyediting and proofreading. Once you've made it through the final steps of the editorial process, you’re one step closer to your dream of self-publishing a book.
Book marketing can seem like a daunting task when you wait until you’re done writing to start. On today’s episode, we’re discussing how to set realistic publishing goals and expectations at the beginning of the book marketing process, using marketing to overcome writer’s block, and understanding that marketing is a long game versus a one-and-done mentality in order to achieve a successful book launch. For more book marketing advice, check out the free online publishing course, How to Build an Author Platform
When it comes to soliciting book reviews for a self-published book, where do you even start? Patti Thorn, managing partner at Blue Ink Review, joins Robin Cutler and Justine Bylo on the podcast this week to discuss the difference between non fee-based (crowdsourced) and fee-based (professional) reviews. Before submitting a book to be professionally reviewed, it’s important to make sure that your manuscript is in top shape; and after you receive reviews, it’s important to know what to do with them! Learn more about book review submissions, the value of professional book reviews for self-published books, and how to incorporate reviews into your book marketing strategy.
Most people assume that it takes a special kind of person to publish a book—that you must be a passionate writer who stays up at night dreaming about plot twists, character motivations, arcs, etc. But what about publishing a book to grow your business? Self-publishing has made publishing a book more accessible than ever, and business professionals have taken notice. Alex Fullerton joins Robin Cutler to discuss how she works with business people to create concise, compelling, and comprehensive books that complement their business and increase their professional standing.
All your promotional strategies should be leading up to the ultimate moment: your book launch. Book promotion is a two-step approach, and it should be looked at from both a long-term and a short-term perspective. Long-term marketing involves building your author platform and brand, and it starts well in advance of short-term marketing, which is the actual promotion of your book. Fauzia Burke joins Robin Cutler to break down the specifics of the book promotion timeline, and help you understand where (and when) to start marketing your book. Do you know if you’re in the long-term or short-term marketing stage?
“How do I get my book into independent bookstores?” “How do I get my book into libraries?” “How do I get my book into Target or Costco?” “How do I get my book into airports?” We hear these questions from authors every day, but the answer to each is different. All of these sales channels have different criteria that they look for when they select books, and it’s important to understand how AND why they differ. To encourage different stores and libraries to buy your book, you need to understand their motivations. Who are they serving, and what do they care about most? Book sales and marketing expert, Amy Collins, joins Robin Cutler and Justine Bylo to conclude Season 3 of the Go Publish Yourself Podcast. In this final episode, we discuss the nuances between sales channels, and how to give your self-published book the best chance of reaching readers.