The On-Sale Date and Publication Date are used to determine if a book will be available for ordering through bookstores, retailers, and distribution partners before the dates selected by the publisher when setting up a new title. This is sometimes referred to as preorders or presales of a book.
The On-Sale Date is the date upon which retailers are allowed to sell your book. You can set this date before your title’s publication date to allow pre-publication sales, however, not all retailers and bookstores recognize an On Sale Date and it can cause problems with the stock status of a title and fulfillment on some websites. The On-Sale Date is optional and is not required. If you feel you must have an On Sale Date, we suggest using the same date for the Publication Date and On Sale Date. However, the book will not be available for sale or delivery in the marketplace UNTIL the on-sale date is reached. You will be able to set a publication date and an on-sale date for an ebook, however, our ebook retail partners only recognize the publication date. If the ebook retail partners pick up the ebook, they will accept preorders for the ebook if the publication date is set in the future.
The Publication Date is the official release date of your book. Be sure to make this date far enough in the future that you will have time to order a printed copy or proof, apply any revisions that arise from the proofing process, and have your first print run produced at least a month before your publication date. Publishing a book can be a chaotic process, and should any unexpected delays occur, a cushion of extra time will be your best friend. In the traditional publishing world, new books are typically released on Tuesdays.
SETTING UP A NEW PRINT TITLE FOR PRE-ORDER
If you would like your new PRINT book to be available for pre-ordering, it is important that a future publication date and on-sale date are used. Usually, you would set the publication date earlier than the on-sale date in order to have your book available for pre-ordering. However, not all retailers, such as Amazon, are able to agree to or abide by the contractual "rules" of the on-sale date and only recognize the publication date. It is recommended that the publication date and on-sale date are the same to avoid any problems with the availability status or listing of your book on some websites.
Important things for you to know if you decide to use a future on-sale date for pre-ordering of your book
Ingram sends the information for your book, including on-sale and publication dates, to the distribution partners and retailers for them to post on their website. We cannot guarantee how retailers will list titles. Some retailers only recognize publication dates and do not recognize on-sale dates, which can cause problems with the availability messaging for the book.
You may see retailer websites list your title as available for ordering with no mention of pre-order. As long as your on-sale date is in the future, we will hold all the pre-ordered books to be printed and shipped so the books reach all retailers by the on-sale date.
Ingram/Lightning Source uses the on-sale date to determine when to print and ship books to our global distribution network. Pre-ordered books are printed and shipped up to 10 business days before the on-sale date is reached.
It is normal to see the pre-order status removed within 10 business days before the on-sale date, as Ingram/Lightning Source has already started printing and shipping orders received from our distribution partners.
If you decide to upload revised files for your book, please ensure your finalized files are uploaded before you add/enable distribution services.
If you must submit revised files for a title, please be sure to have the file uploaded and eproof approved at least 10 business days before the on-sale date. Lightning Source will start printing books 10 business days before the on-sale date to help ensure the books reach bookstores and online sellers before or on the on-sale date.
If the book is available for sale through the distribution network and you upload revised files, the book is pulled from production for processing of the new files, which means it is no longer available for sale through our distribution network.
Uploading revised files after a book has distribution services added can cause delays with the revision being processed if we have already received orders from our distribution partners and are printing the book to ship before the on-sale date. The revision will not be processed until all of the orders are printed and shipped. If orders continue to come in every day, the revision is not processed until we stop receiving orders. Please contact support if you need further information.
If the book is already in production and available for sale through our distribution network, and you upload revised files too many times, too often, some retailers may give an incorrect available status on their website. In this situation, you may need to contact the support team to help resolve this.
We use the original on-sale date that is listed for a book at the time distribution services are added/enabled. If you attempt to change the on-sale date during the 10 business days/2 weeks prior to the original on-sale date you selected, the book may already be printing and shipping. We are unable to guarantee pre-orders will be printed and shipped 10 business days prior to the newly updated on-sale date and will refer to the original on-sale date.
If you want the on-sale date changed to a date that is further out, this may or may not work, depending on how close the original on-sale date is. It also depends on if distribution services have already been added/enabled. Some distribution partners may continue to show the original on-sale date, depending on how quickly they update the information.
We ship books 10 business days prior to the on-sale date.
Many years ago, larger chain bookstores sometimes ordered new books with expected high demand directly from publishers. Smaller independent bookstores usually ordered from a wholesaler or sometimes a publisher, if they could. Some bookstores received the books before other bookstores, causing some to miss out on big sales. Then, the "street smart" date (same as the on-sale date) was created and used by Ingram. Retailers had to sign an agreement stating they would not sell the book before the "street smart" date (AKA On-sale date) and would usually receive their stock before the on-sale date, which gave all retailers the same advantage with a hot new book. There are retailers, who either have not signed the agreement or their systems are not set up to recognize an on-sale date and they only recognize a publication date. Because of this, we suggest using the same date for the on-sale date and publication date.
Pre-Order Sales Reporting
The Pre Order Report displays print orders submitted by you in your account for a title that has not met the on-sale date. The report does not include distribution sales and is a screen display only. There is no reporting available that will show pre-orders submitted by distribution partners, retailers, or bookstores, for any titles.
HELP US HELP YOU!
If this article didn't answer your question, please share in the comments section below the problem you experienced or the help you were needing with on-sale dates, publications dates, or pre-orders.