Considering both your keywords and your title, draft a succinct but keyword-rich description of your book. Make the description informative to users first and search engines second, and remember, it’s better to go narrow than wide, more specific than general. You want your conversion rate to be high. That is, when buyers come to your book sales page they should be compelled to buy—not click off because they were lured in falsely or in too general a way. Your book descriptions should be attention-grabbing, keyword-rich copy that sells your books. Similarly, your author bio, like your book description, should be succinct and keyword-rich. The initial search of your potential reader is your first opportunity to make an impression, so make sure you’re using the right book metadata and keywords to do it.