Ingram sends a daily metadata feed containing the information for your book to retailers (bookstores, retail stores & websites). The retailers will upload the metadata feeds to their website and will decide if they want to pick up the title and sell it through their website or their store. Consumers and retailers can search for a book on websites and see the metadata (book information) linked to the book. It’s important to provide good metadata, which can make it easier for consumers and booksellers to find a book. Learn more about metadata HERE.