Ingram iD Information About Amazon Advertising

Amazon Search Ads are available only for products listed on Amazon.

Be sure the title you want to advertise is available on Amazon before you begin.

Amazon Search Ads are driven solely by keywords and terms.
Keyword advertising is a form of online advertising in which an advertiser pays to have a product or advertisement appear in the results listing when a person uses a particular phrase to search.
If you are advertising a book title and the EAN is in our database, we will use the information about the book to make keyword recommendations. You can select any or all of the search terms we recommend.
You also have the option to add your own keywords.

Below is an image of how a book's information appears on Amazon:

Amazon Search Ad Checklist

The EAN(s)of the book(s) you are advertising.
Select Audiences that are relevant to your product. See the list below.
Confirm the books are on Amazon. (You can do this directly from the Verified Reader Advertising Platform during the services set up, by clicking the Amazon logo next to your title.)
Keywords that you believe your customers would use to search for a product similar to yours. If you are advertising a title in our database, we'll make recommendations for you--and you can add your own keywords.

Amazon Search Audiences

Audiences are subject to change without notice.